Adapt to times and be part of the podcasting growing numbers
Did you know that; more than 750 000 podcast channels are active in the United States? And out of that figure, 29 million episodes are broadcast in 100 languages.
Again, research confirms that podcasting in South Africa has grown by 50% since late 2018.
These statistics project our rapid fond of the podcast medium. They highlight the big welcome we frequently give to internet broadcasting.
But, why the sudden rush to online audio content? What’s the interest in it? Why is it hauling attention over the public?
Similar questions always arise when such technological inventions breed so much social proof.
Nonetheless, the answer always lies in the benefits brought by that particular invention.
For now, let’s discuss why podcasting wins.
Audio evokes a strong emotional connection
We relate differently to various content mediums. Some prefer written texts, other video clips, while others enjoy audio. But in all cases, we usually love content that strikes our emotional center, be it any format.
Well, studies show that audio evokes a strong emotional connection apart from other mediums. It has an “endowment effect”, which psychologists describe as the sense of ownership people develop over objects they come in contact with.
In reality, we always want to download or save audio content that moves us. That sense of ownership always brings with it emotional attachment because it’s now our content. Plus we can personalize it to our wishes.
For instance, a podcast of a story that fires you positively becomes more valuable to you. You feel entitled to it, and the brand which produced it.
Few distracting ads in podcasts
Push notifications pop up ads, on video ads are the main distractions to users who consume content online.
That’s sometimes the annoying part of internet content. Where you find yourself hovering over that little “X” tab to remove interference from advertisers.
Fortunately, podcasts eliminate ads distractions. They are the personal-type of media that requires full attention.
They also keep the user focused within the frame of the message broadcasted.
Consequently, that drives more interest because they value users’ time and concentration efforts.
