Increase your online listeners, use different media channels
Until you’ve realized that content is media, then you are missing the mark.
Think about this sequence; understanding comes through knowledge, knowledge comes through information, and information comes through content.
That simply means, content is the media of information about ourselves as well as our social contexts.
But then, we should understand that content alone is less significant unless attention is given to it. Meaning, we can miss the information you intend to share if your media doesn’t hit our recognition.
Well, that’s one of the nightmares for online radio stations. Where you produce content that no one checks out.
So, what’s the solution? How can you maximize the eyeballs in our media?
Let’s discuss sticky content ideas that will captivate your internet radio audiences.
Can you imagine the world without music? Surely, that would mean a dull world.
Music moves us. It’s the universal language that unites.
So it would be fair to produce shows centered around music. This will bring more value and relevance to your content.
For instance, you can produce one or two hours of great tunes. Particularly for a specific genre, i.e. Soul or Hip Hop.
Live shows are just that – broadcast in real-time. You have a pool of options when it comes to this content approach.
It can be a talk, a celebrity interview, or live-event coverage. This is a cool way to engage your audiences in live events, by taking real-time calls and allowing shout-outs, and more.
We live in a world that’s dominated by sports. As a result, it is in our interest to be updated on the happenings of sports.
Now, that’s where your online radio comes in. You can have a broadcast of the latest sports news. Such as; sports matches, athletes, sporting events, etc.