Emtee becomes his Own Boss; Now “Big CEO”

SA Twitter is storming up with tweets, retweets, and comments after the local rapper, Emtee announced his new record label; Emtee Records.

Posting on the platform this morning, the rapper, currently known as “Big CEO” urged his tweeps to follow his new record label.

https://twitter.com/emteethehustla_/status/1173468855282425857?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E11734688552824

Frankly, this was not surprising to many, after he shared on Twitter last month that he is leaving Ambitious Entertainment.

https://twitter.com/emteethehustla_/status/1161632660831297541

It seems like independency is the new and safe move for South African Hip Hop artists. That’s because a majority of them are moving solo. Here are a few names;

• Ricky Rick left Motif and Mabala Noise
• Fifi Cooper left Ambitious
• Kid X left Cashtime
• Areece left Ambitious

Perhaps, the glitz and glamour in the media is just a myth. Considering the fact that many of these artists end up paving their own green pastures.

Anyway, let’s just embrace their music and do away with conspiracy theories.